How SnapTec Transformed ClickCrafters’ Online Sales Performance
ClickCrafters, a growing e-commerce brand specializing in air purifiers and wellness products, faced challenges in converting traffic into sales. Despite having strong products and a clear niche, their previous website lacked optimization — leading to low engagement, high bounce rates, and minimal conversions.
SnapTec partnered with ClickCrafters to reimagine their digital storefront — focusing on conversion-oriented landing pages, clearer product storytelling, and optimized offer presentation.
Challenges
Before partnering with SnapTec, ClickCrafters struggled with
Inefficient landing page layout that confused users and buried key product benefits.
Weak call-to-action flow and limited trust signals.
Low conversion rate and inconsistent sales despite active ad spend.
Limited analytics insight into buyer behavior and performance trends.
SnapTec’s Solution
SnapTec conducted a complete website and landing page redesign built around conversion rate optimization (CRO) principles
Rebuilt product landing pages with clear value propositions, simplified pricing, and bold CTAs.
Introduced bundle offers and urgency triggers (countdowns, stock alerts) to drive higher order volume.
Enhanced mobile experience for faster checkout and frictionless navigation.
Integrated A/B testing tools and analytics tracking to monitor user behavior and refine messaging.
Results After SnapTec’s Optimization
Gross sales increased by 82%.
Orders fulfilled grew by 69%.
Net sales rose by 84%.
Total sales climbed by 69%.
Orders jumped by 98%.
Sessions on the site rose by 60%.
Conversion rate improved by 10%.
Average order value increased by 7%.
Returning customer rate went up by 1.6%.
The transformation was evident — not just in numbers, but in the way customers interacted with the brand. The redesigned landing pages provided clarity, trust, and motivation — turning curious visitors into confident buyers.
Strategic design can outperform ad spend. ClickCrafters didn’t need more traffic — they needed better conversion flow.
User experience drives profitability. Small design decisions, like emphasizing bundles and free delivery, created emotional urgency and higher perceived value.
Continuous optimization matters. Ongoing monitoring helped identify what resonated most with their audience, keeping performance on an upward trend.
Through SnapTec’s conversion-focused website optimization, ClickCrafters transformed from a low-performing online store to a high-growth brand with steady, measurable success.
This partnership showcases how a data-driven and user-first design strategy can elevate e-commerce performance and create lasting impact — without increasing marketing spend.