Nukhbah al-'ud (Oud Elite) launched its business from Riyadh in 2007 with a creative vision based on science and experience in the fields of perfumes. This accelerated the pace of expansion in all Saudi regions and then capitals of the Arab Gulf countries. It now 340 branches offering the finest original perfumes, and did not ignore the importance of its factory, which is specialized in producing world-class perfumes. And with every new fragrance, our customers are becoming more confident and more ambitious.

As Oud Elite launch this national investment platform, which started from Riyadh, the capital of the global economy, we would like to assure you of the size of the perfume industry in Saudi Arabia, and how we have committed a great demand for our products to launch hundreds of branches in the Kingdom and GCC, Which is a confirmation of the capabilities of Nukhbah al-'ud (Oud Elite) team, who were able to complete the work in a literal and innovative so that the company is up and running, since 2007 until now the number of branches became 340 branches, offering the finest perfumes, and providing them the products wherever they are, and reflect the senior management Scientific strategy and approaches, and trending to support the national economy.

Working with AWS technology has enabled Oude Elite to optimize costs in many areas. By using Elasticsearch, for example, the company has reduced the number of Amazon EC2 instances. By refining the way it uses the AWS services, Oude lite has reduced infrastructure management costs by more than 90 percent. More than 60 percent of cost benefits have come from using the AWS on-demand core infrastructure, and fully managed relational database services.

AWS Services Used:

- RDS was used for the database.
- Redis cluster foruser sessions and caching layer
- Cloudfront for caching staticobjects
- ELB in order to distribute the load across multiple frontendsservers
- Auto Scaling Groups were set up in order to scale up and down as demand changes