E-Commerce online store Created with Figma

Marketing World Tracing Company is a tactical gear company serving the Saudi Arabia's market. We are a B2B Distributor while currently having a 2-story showroom with offices located in Riyadh, Saudi Arabia. The showroom is a retail shop as well as a showcase of our brand lines.

Our Tactical Gear drive was initiated from the belief that an adventurous lifestyle is within the heart of each one of us. And to take your adventure trips to the next level, we provide you with top products that are designed with your lifestyle in mind. Go out there, explore the world, be more curious while MWT has got you covered with the gear you need.

Benefits of online shopping

A great advantage of online shopping is the flexibility of shopping. Because the Online Shop has no holidays, closings or any other issues. You can also be proactive about when to shop. Anytime, anywhere, whether 1pm or 12pm, you still have the ability to surf the web and place orders. Not depending on the opening hours of the shopping centers.

  • Easily compare prices and quality of items
  • Flexibility when shopping
  • Easily compare prices and quality of items
  • Full variety of products
  • Shopping without harm
  • Avoid uncomfortable distractions
Defining the goals

After conducting the initial research of these pain points, our goal is to create a E-commerce online store app that mimics a similar experience as shopping of household utensils - home appliances - dining table - cooking tools - toiletries - bathroom accessories in -store while providing solution to solve the pain points in order to drive frafic to the app.

Projects goals

Creating a E-commerce online store that mimics a similar experience as shopping of products in -store while providing solution to solve the pain points in order to drive frafic to the app.

Users goals

To participate in movement and exercise comfortably, customers need to wear sportswear, comfortable and cool. This is the basis for us to start with opening a sportswear and shoe business.

Business goals

Awaring people the benefits of online shopping while expanding customer base and market share.

Project stages

It was User- centered design process, focused on the users and their needs in each phase of the design proess. In the process we involved the users throughout with variety of research and design techniques, so that we can make an really useful and usable product for them.

01. Research

User pain points

The UX pain points relate to finding the correct data object where the search engine results are either too restricted, producing limited or incomplete information.

Competitive audit

Analyze the market for the presence of existing products,and get a further understanding as to what users might expect and how Fresh Market could improve that experience.

02. Learn & Analysis

User research

Learning and understanding the context of problems faced by the clients will give insight what possible outcomes there are for the design.


After user research and analysis, user attitudes and behoviors were assessed which are explained by empathy map and persona. persona may help to infer what a real person might need.

03. Wireframing

User flow

User flows are a great method for segmenting and defining your user experience. Thay allow you to track what screens users typically see when they interact with a product and haw they interact with those screens.

Low fidelity paper sketches

The paper sketches is a necessary part of the design process because it helps convey the information architecture and user flow of an app in a simple way.

04. Design

Wireframes & UI Iterations

With a solid basis of UX findings, the visual part of the app was designed, such as brand style, UI elements, moodboards, pixel-perfect mockups & design system.

Design principles

There are twelve basic principles of design: contrast, balance, emphasis, proportion, hierarchy, repetition, rhythm, pattern, white space, movement, variety, and unity. These principles work together to create visually appealing and functional designs that make sense to users.

05. Feedback

Field testing

Field Testing means creating, using and iterating your offering before offering it to customers. The purpose of Field Testing is to minimize risk.

Key Takeaways

With the requirements from the project brief and research plan in hand that served as a guide that followed throughout the research phase.

  • In the most recent measured time period, online clothing and home appliance purchases have increased by 40% compared to the previous period.
  • According to the latest survey, online shoppers ranged from 18 to 40 years old, including both men and women.

e-commerce shopping customer

According to Nielsen Research, 60% of online shoppers are from women and 40% of online shoppers from men. The age of online shopping from 25-29 years old accounts for 55%. The majority of online shoppers are single people, 55% of customers are office workers using online shopping services. Currently, 35.8 million people use the internet connection, an annual increase of 11%.

Lina Al-Fasih

Age: 24-28 years

Profession: Art designer

She loves tourism, mostly hiking (mountaineering) with a tent settlement. Likes to spend time with her friends on a trip.

  • Looking for a platform to buy quality sports equipment and clothing
  • Everything necessary for her type of hobby should be presented on one website
  • These products must be of better quality
  • there should be a detailed description of the product and the ability to choose the right size.
  • It is important to be able to read the reviews of other buyers about these products.
  • Afraid of buying items that don't live up to expectations
  • Don't have time to looking for these products on the different websites
  • These products can't be returned
Mustafa Badawi

Age: 30 - 40 years

Profession: Tourist Guide

He loves tourism and has been working as a guide for more than 10 years. He enjoys a desert safari. Has a family: a wife who also helps him to make travel routes, and a son (8 years old) spends a lot of time travelling with clients. On weekends he likes to travel to the desert with his wife and son.

  • Understands the quality and functions of tourist equipment and looks for only quality products
  • Wants to save time searching for the necessary camping equipment and clothes for himself and his family.
  • Trusts several brands of professional equipment.
  • Makes a lot of expensive purchases.
  • Stores don’t carry all available types of products
  • Don’t have much time to explore different stores
Arif Fasil

Age: 40-45 years

Profession: Manager

He has a very busy schedule, he works hard and hard, so he needs to rest. he rests, spending time with his adult sons. Expects an excellent service ad good shipping options

  • Wants to buy quality items
  • Wants to shop quickly and safely
  • Wants to find any products that he needs without spending a lot of effort
  • Afraid of receiving poor quality goods
  • Afraid that the seller will not be honest
  • Afraid of buying items that don't live up to expectations
Use Flow

A User flow is a visual representation, either written out or made digitally, of the many evenues that can be taken when using website.

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Typography & Color Pallete

Primary color

Desktop Pages

Mobile Pages

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