• Designers Roles
  • User Experience
  • User Interface
  • Process
  • Research
  • Analysis
  • Wireframing
  • Design
  • Service:

  • Made for:

  • Date:

    Jan - March 2021
E-commerce online store

UX Case Study

The story of "Kerz Linen" began with an idea based on meeting the need, and its goal is to produce and provide comfortable sleeping supplies of the best quality

we felt the importance of moving to the limitless world, to serve our customers in their homes, and to provide them with an enjoyable and distinctive experience of online shopping, through our specialized and ambitious team, who works hard To provide the finest services on the “Cherz Linen” website, which includes a wide and exclusive range of comfortable sleep necessities; So since we started, we always mean what we say: Cherry Linn.. restful sleep.

score Of Work

We approach each project individually so that it's possible to arrange the development process according to the actual goals.

  • Discovery
  • Definition
  • Design
  • Presentation
    • Learn & Analysis
    • Context study
    • User pain points
    • Competitive audit
    • Problem statement
    • User research
    • Wireframing
    • Information Architecture
    • Low fidelity wireframes
    • User flow
    • Design
    • Design principles
    • High fidelity wireframes
    • Iteractive prototypes
    • Feedback
    • Field testing
    • Stakeholder review
    • Designer critiques
  • Idea
  • Research
  • Learn & Analysis
  • Wireframing
  • Design
  • Feedback

Research: Preoritizing Feature

Following our research, we categorized features based on the user stories insights and prepared a detailed plan to guide us in the design process.

  • Log In / Sign Up and Checkout quick and simple

  • Simple and intuitive search

  • Consistent navigation with minimum steps

  • Add product to Favorite or Wish list

  • Personalization

  • Interaction

    • Gender:
    • Male
    • Female
    • Age:
    • 25 - 45 years old
    • Online Experience:
    • 5 years

Provisional Personas

User Personas are your Target Audience for whom we are making the Product so in the Research phase. I also created Persons to Create a Better Experience for user.

Lina Al-Fasih

Age: 30-34 years

Profession: Account Manager

Lina loves shopping for clothes, bags and shoes. She has a very good vision of style. Can combine different styles in clothing. Sometimes she helps her friend sto find what they needs and gives recommendations.


Need to find best and valuable products easily.

Find a big discounts and a good offers from a top brands.

Need a good way to see and track all her orders.


Difficulty in searching for products ( bad categories, lack of filter)

Time consuming

Mustafa Badawi

Age: 33-38 years

Profession: Doctor

Mustafa likes modern beautiful clothes. Follow the release of new collections of several favorite brands . Buys clothes for himself and his wife He is a very busy on his work, that’s why he doesn't have much time to go to market for buying clothes. He shops online because of its convenience and to give a surprise for wife.


Need stylish and modern clothes.

Latest and trending clothes products.

Need a platform with user friendly interface to use.


Not able to find matching products with the purchased products.

Time consuming

Navigating throught a jumbled and clustered interface with no organisation.


User Flow

With a custom flowchart, wireframes and conduct user testing sessions, we come up with a convenient solution for clients.