SERVICE
Mobile App
MADE FOR
United Yousef Naghi Group
DATE
April - June 2021
E-commerce online store
Shopping tool that helps
customers easily shop &
purchase online
EDDY is a leading provider of furniture, home
appliances, and electronics. They wanted to have
website and application where their customers can
visit and see all types of products and offers
available and can make purchases.
Introduction
Project promotion
EDDY represents a profound new concept from United Yousef Naghi Group,
which operates one of the largest, most-experienced groups in the Saudi
market. EDDY is a leading provider of furniture, home appliances, and
electronics. EDDY is dedicated to the one-stop-shop concept and it
provides families an all-in-one destination.
The convenience of shopping at EDDY extends to its user-friendly online
store, where customers across the Kingdom can purchase a wide range of
products and have them delivered by EDDY’s team.
Using the mobile application or website saves a lot of time for the user
and makes shopping easy and affordable.
Start
Problem
E-commerce online store can bring the customer the beauty of
convenience shopping effortlessly. However, there are some concerns
that stop people from shopping for furniture, home appliances, and
electronics online:

Can't see and touch the product ahead of time;

Shipping and returns are expensive;

Returning a product is troublesome;

Don't get the same experience as walking through a showroom.

Start
Defining the goals
After conducting the initial research of these pain points, our goal is
to create a E-commerce online store app that mimics a similar experience as
shopping of furniture, home appliances, and electronics in -store while
providing solution to solve the pain points in order to drive frafic to the app.

Projects goals

Creating a E-commerce online store that mimics a similar
experience as shopping of products in -store while providing
solution to solve the pain points in order to drive frafic to the app.

Users goals

Be able to quickly find and easily buy stylish, modern, not very
expensive furniture and appliances

Business goals

Awaring people the benefits of online shopping while
expanding customer base and market share.

Work Flow
Project stages
It was User- centered design process, focused on the users and their needs in each phase of
the design proess. In the process we involved the users throughout with variety of research and
design techniques, so that we can make an really useful and usable product for them.
Research
User pain points
The UX pain points relate to finding the correct data
object where the search engine results are either too
restricted, producing limited or incomplete information.
Competitive audit
Analyze the market for the presence of existing
products,and get a further understanding as to what
users might expect and how Fresh Market could improve that experience.
Learn & Analysis
User research
learning and understanding the context of problems
faced by the clients will give insight what possible
outcomes there are for the design.
Persona
After user research and analysis, user attitudes and
behoviors were assessed which are explained by
empathy map and persona. persona may help to infer
what a real person might need.
Wireframing
User flow
User flows are a great method for segmenting and
defining your user experience. Thay allow you to track
what screens users typically see when they interact
with a product and haw they interact with those
screens.
Low fidelity paper sketches
The paper sketches is a necessary part of the design
process because it helps convey the information
architecture and user flow of an app in a simple way.
Design
Wireframes & UI Iterations
With a solid basis of UX findings, the visual part of the
app was designed, such as brand style, UI elements,
moodboards, pixel-perfect mockups & design system.
Design principles
There are twelve basic principles of design: contrast,
balance, emphasis, proportion, hierarchy, repetition,
rhythm, pattern, white space, movement, variety, and
unity. These principles work together to create visually
appealing and functional designs that make sense to
users.
Feedback
Field testing
Field Testing means creating, using and iterating your
offering before offering it to customers. The purpose of
Field Testing is to minimize risk.

Results

Key takeaways
With the requirements from the project brief and research plan in hand
that served as a guide that followed throughout the research phase.
In the most recently measured period, furniture, home appliances,
and electronics sales accounted for 30% of total retail e-commerce sales.
The prime demographic for home appliances, and electronics buyers are
between the ages of 32-45 years old and home appliances buyers
predominantly female, and electronics buyers men.
Personas
Provisional Personas
User Personas are your Target Audience for whom we are making the Product so in the research
phase. I also created Persons to Create a Better Experience for user.
Firas Mohammed
Age: 30-34 years
Profession: Software Engineer
Firas has recently started a new job and moved to another city. He
rented an apartment and want to buy some new pieces of furniture and
home appliances, and want to decorate his place in different style.
Needs
Looking for durable stylish furniture and home appliances
Need furniture that doesn’t occupy much space
Frustrations
Don’t have time explore a large selection of products
Don’t know if the product will go with his existing home appliancess
Sara Ali
Age: 36-40 years
Profession: Doctor
Sara Ali and her husband bought a new house and now she wants to buyM
new pieces of furniture, electronics and get rid of the one’s that they don’t
like she price conscious and spend time in researching before making a
purchase.
Needs
Need stylish and modern furniture and functional electronics
Furniture has to be durable
Shouldn't be too expansive
Frustrations
Overwhelming options to choose from
Time consuming
Find furniture and home appliances and that matches their
personalities.
Djamila Ayad
Age: 28-32 years
Profession: Designer
Djamila is working as a freelance designer. she likes decorating her hom
and change decorating style from time. She keeps an eye on new styles
and trending colors.
Needs
Need to know if a new product will go with existing furniture
She is conscious about matching colors
Want to buy a product that is in trend
Frustrations
Don’t have much time to explore different stores
Stores don’t carry all available colors or style
Salman Al Aziz
Age: 40-45 years
Profession: Manager
Salman is working as a top manager in the company. Loves modern, high-
quality and functional things. Does not want to spend a lot of time looking
for the right thing.
Needs
Need to know if a new product will go with computing
He is conscious about brands and quality of products
Want to buy a product that is in trend
Frustrations
Don’t have much time to explore different stores
Stores don’t carry all available types of products
Process

User Flow

A User flow is a visual representation, either written out or made digitally, of the many evenues
that can be taken when using website
Style
Typography & Color pallete

Typeface family, sizes, weights, and colors.

Roboto
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
[email protected]#$%^&*()
Roboto Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
[email protected]#$%^&*()
WEIGHT EXAMPLE USAGE
Thin (100) EDDY is dedicated to the one-stop-shop concept
and it provides families an all-in-one destination.
Use freely
Light (300) EDDY is dedicated to the one-stop-shop concept
and it provides families an all-in-one destination.
Use freely
Regular (400) EDDY is dedicated to the one-stop-shop concept
and it provides families an all-in-one destination.
Use freely
Medium (500) EDDY is dedicated to the one-stop-shop concept
and it provides families an all-in-one destination.
Use freely
Bold (700) EDDY is dedicated to the one-stop-shop concept
and it provides families an all-in-one
destination.
Use freely
Black (900) EDDY is dedicated to the one-stop-shop concept
and it provides families an all-in-one
destination.
Use freely

Primary color

Design
Home Screen & Product pages
This program will also offer flash offers of products and products from popular categories.
the user has the opportunity to quickly find the desired product and check the latest offers and sales
Design
Cart & Order
You can easily check your cart list, you can manage the quantity, get coupon and get informed
about order processing and history.
Design
Profile
For custom editing and upgradationsof personal details users can avail that functionality of the app's
dedicated profile section directly from the navigation.

Thanks for your attention!

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