Established in 1982, with more than 3700 employees,  900 branches and more than 400 unique Oriental and Western luxurious fragrances, Arabian Oud is the largest fragrance manufacturer and retailer around the world specializing in incense, oriental perfumes and oil perfumes.

Being the Scent of Luxury, Arabian Oud is a prominent and trusted name with over 30 years of expertise in the production of authentic scents. Winning first place in the Middle East, Africa and the 11th globally as classified by Euromonitor in 2013, and ranked as one of the strongest hundred brands in Saudi Arabia in 2013.

The company manages a retail chain of 900 stores worldwide selling over 400 luxurious and unique fragrances. Arabian Oud has more than 3,700 employees serving customers across over 150 cities and 35 countries worldwide, from London to Paris and all across the Middle East with a dedication to quality and perfection in the art of perfumery.

With more than thirty years of experience, success and confidence in the production of the finest unique Oriental perfumes and distinctive Western fragrances, a wide range of its products has been awarded worldwide, international and local awards against the most prestigious international companies in the perfume industry.

Working with AWS technology has enabled Arabian oud to optimize costs in many areas. By using Elasticsearch, for example, the company has reduced the number of Amazon EC2 instances. By refining the way it uses the AWS services, Arabian oud has reduced infrastructure management costs by more than 90 percent. More than 60 percent of cost benefits have come from using the AWS on-demand core infrastructure, and fully managed relational database services.

AWS Services Used:

- RDS was used for the database.
- Redis cluster foruser sessions and caching layer
- Cloudfront for caching staticobjects
- ELB in order to distribute the load across multiple frontendsservers
- Auto Scaling Groups were set up in order to scale up and down as demand changes