Al-Aseel Company Limited was launched in 1987 AD, preceded by accumulated experience in the world of textile trading since 1970 AD, owned by the Al-Jadaie family.
Since its inception, Al-Aseel Company has been keen on excellence, quality, and customer satisfaction. It launched the Al-Aseel brand (for dresses and underwear), and within a short period, Al-Aseel gained customer satisfaction due to its quality, diversity, accuracy of detailing, and constant development of its products to meet the needs and tastes of customers. The wheel of continuous development, diversity, and innovation in Al-Aseel products did not stop, as its selection of the finest types of fabrics, threads, accessories and distinguished packaging became a symbol of accuracy and originality in detail.
Working with AWS technology has enabled Al Aseel to optimize costs in many areas. By using Elasticsearch, for example, the company has reduced the number of Amazon EC2 instances. By refining the way it uses the AWS services, Al Aseel has reduced infrastructure management costs by more than 90 percent. More than 60 percent of cost benefits have come from using the AWS on-demand core infrastructure, and fully managed relational database services.